Ina Seifart is often cited on gift guides such as The Wall Street Journal and New York Magazine’s The Strategist as “fun but not kooky”. Ina Seifart’s handmade pieces have a special place in our hearts at Hill’s Dry Goods. If you shop in-store with us (thank you!), you’ve probably noticed the staff sporting Ina Seifart phone chains, phone necklaces, and keychains. These pieces not only add colour and personality to an ensemble, they’re also incredibly functional statement accessories.
Why we're In-a love with Ina Seifart
Your new personal assistant...
We’ve all been there: trying to juggle a phone, glasses, keys, coffee, laptop, a gigantic water bottle (how else are we supposed to hit our hydration goals!?). Let Ina Seifart give you a hand, literally, with a phone chain or glasses chain. With any of Ina Seifart's beautiful beaded creations, you’ll instantly feel more equipped to carry the world on your shoulders (if that’s what the day calls for).
What we love most, beyond the functionality, is the story behind Ina Seifart’s brand, which is just as special and admirable as the pieces themselves. Behind the brand is Ina Seifart herself, living and creating in Berlin, Germany. After studying fashion design, she launched ina.seifart, a go-to accessories brand with an ethical focus that never compromises on beauty or utility. Since its debut in 2002, Ina’s designs have been recognized and showcased in prestigious institutions like London’s V&A Museum and New York’s Museum of Modern Art.
Hill's Dry Goods
Ina-tentional Designs
Ina Seifart prioritizes ethical and fair trade production practices. Every bead is made of certified sustainable wood and finished with a non-toxic varnish. All Ina Seifart pieces are designed and handmade in her Berlin studio. From production to packaging and shipping, materials are sourced entirely from Germany, and wherever possible, vintage pieces are repurposed. These efforts significantly reduce the brand’s carbon footprint.
We love the intentionality that runs through everything Ina Seifart creates. Her designs make our lives easier, especially when we’re multitasking to the nth degree. And while she’s serious about sustainability and quality, her pieces radiate a playful, joyful spirit that carries us through the day… while we carry everything else.
See our favourite pieces below — and how we wear them:
The Phone Chain
Here’s the long and short of it - the handykettes mean business. Once you’ve worn one, you’ll feel like you’ve gained an extra arm. Ina’s phone chains come in a variety of lengths and styles: 33 cm, 96 cm, and 120 cm.
The 33 cm Doppelhandykette Short Phone Chain can be handheld or worn in the crook of your elbow, making things easy to grab and go. The bright beads pop visually, making it easier to locate your phone in that overflowing tote.
The 96 cm/120 cm Handykettes can be slung over the shoulder for easy access. The length is long enough to wear crossbody, which is a multitasker’s dream. It allows you to use your phone hands-free and then simply drop it back to your side without a second thought.
With a variety of different bead sizes (10mm or 16mm), shapes and colours, the options are endless.
Hill's Dry Goods
Hill's Dry Goods
Keyed up
They say don’t reinvent the wheel — but we’re glad Ina Seifart didn’t listen. Her perlen keychains are made with the same vibrant, beaded style as the phone chains and necklaces, but come in slightly different lengths and styles.
The Perlen Short (22cm) is made with wooden beads strung on elastic, so you can slip it on and off your wrist with ease.
The Perlen Long (75 cm) version can be worn around the neck like a necklace, or you can clip the metal clasp to your bag, keeping your keys secure and always within reach.
Hill's Dry Goods
Charmed, I'm sure
If you’re looking for a small accessory that makes a big impact, look no further than Ina Seifart’s bag charms. These playful pieces instantly elevate any handbag or tote, adding a pop of colour and personality that’s distinctly Ina.
Each charm features her signature beaded design, combining craftsmanship and fun in equal measure. Clip one to your favourite everyday bag, a weekender, or even your keys for an instant mood boost. Like all of Ina Seifart's creations, they strike that perfect balance between form and function, and somehow manage to make even the most practical accessories feel joyful.
Whether you go for a bright statement hue or a more neutral, natural tone, these charms have the power to transform your whole look. It’s the kind of small detail that never goes unnoticed, and always sparks conversation.
Hill's Dry Goods
Hill's Dry Goods
From phone chains to keychains and bag chains, Ina Seifart’s handmade creations are everyday essentials elevated by design. Ethically made, endlessly wearable, and always full of colour and joy. They’re the perfect companions for life on the go. Explore our curated Ina Seifart selection and find your new favorite piece at Hill’s Dry Goods.